When children walk in the door at Hopworks Urban Brewery in Portland, Oregon, they’re given a ball of the restaurant’s organic base pizza dough—think an edible version of Play-Doh. The restaurant features three different play areas with train tables, chalk boards, magnets, books and toys.
The child-friendly business model is catching on nationally, for good reason: Children drive buying decisions. That’s why fast-food restaurants snag licensing rights to the latest kids’ movies and groceries put candy bars on low shelves in the checkout line.
The link between beer and families isn’t as odd at it seems. European pubs and beer gardens traditionally serve as community centers. Busch Gardens amusement parks had their origins in 1906 when Anheuser-Busch opened a garden and invited families to participate in picnics and egg hunts while sampling beer in hospitality houses.
Read more about child-friendly breweries in my story on All About Beer magazine’s website.