In 1979, Roanoke was a blue-collar New South city built around the Norfolk & Western railroad. The city core was decaying as businesses and residents moved outward to suburbs and adjacent counties.
Today, the Star City has become what so many cities of its size, geography, and history want to be. It’s burgeoning, chock full of craft beer, and eminently welcoming to outdoorsy Millennials. As small cities struggle to retain young people, Roanoke is attracting them.
How did this happen? And what does downtown’s transformation mean for nearby neighborhoods like historic Gainsboro?