Going solar: the Solarize movement in Montgomery County (Roanoke Business)

On a recent sunny afternoon, gaggles of people gathered to listen as New River Valley elected officials and renewable energy advocates announced the launch of Solarize Montgomery. It’s an effort to get homeowners to purchase solar panels that expands upon a Solarize Blacksburg effort in 2014.

That pilot “Solarize Blacksburg” program invited solar installers to bid on a group of installations to help lower costs, then offered financing options. Of the 468 people who responded, 92 were from outside Blacksburg, and thus the program’s boundaries.

Solarize Montgomery is targeted at those 92, along with others in Montgomery County interested in going solar. Sign-ups run through July 22.

After filling out an online form at SolarizeMontgomery.org, applicants receive a satellite assessment, basically meaning that installers look at the location and orientation of the site via Google Earth to determine if it might be a good fit. Next, installers visit the site for an in-person assessment. For many homes, it may make more sense to install basic energy conservation measures.

If the site visit shows the home would benefit from solar energy, however, installers submit a proposal and price estimate. If applicants choose to move forward, they’re eligible for a 30 percent federal tax credit and long-term financing assistance.

Of the 468 people who applied through Solarize Blacksburg, 168 followed through far enough to get an on-site assessment and proposal from an installer. Fifty-six homeowners actually pulled the trigger – a fraction of the initial response, but “a really high conversion rate for something this complex,” says Blacksburg Sustainability Manager Carol Davis.

Read more in my story on western Virginia’s Solarize movement in Roanoke Business magazine.