When the billionaire entered the primary, longtime politicos scoffed. He had no political experience, had switched parties repeatedly over the previous decades, and had a spotty track record in business. Yet he vanquished his establishment candidates in the primary and headed into the general election running an unorthodox campaign based around his personality.
It’s not Donald Trump, of course, but Jim Justice, West Virginia’s only billionaire and owner of the Greenbrier Resort and the largest privately held coal company east of the Mississippi River. Justice stands as a figure simultaneously beloved—he coaches high-school basketball and bailed out the historic Greenbrier when it faced potential closure—and reviled, as his coal company has developed a reputation for not paying debts, taxes or environmental obligations.